Originally published 6/13/2112 and republished while Queensboro struts its stuff at today’s Wilmington Biz Expo. Get down to the Wilmington Convention Center and check it all out!
In today’s highly competitive environment, a business should take advantage of any opportunity to promote its products or services. A very effective way to get your name out there is to participate in trade shows. However, when the people visiting your booth have left, you might want them to take away more than just brochures. A few promotional items with your business logo emblazoned on the side can be an excellent idea.
Why Promotional Items Are Important
Many businesses have recognized the benefits of investing in promotional giveaways. Simple promotional items with your logo on them can serve as reminders that the potential customer will carry around or have sitting on the desk. When a person with one of these promotional items needs the product or services you provide, having that logo in front of them will make them much more likely to come to you for what they need rather than one of your competitors.
At first, you might think promotional items would be prohibitively expensive. However, you’ll find them surprisingly economical. Promotional giveaways are a highly targeted form of advertising, so it can be one of the most effective uses of your advertising dollar. TV or radio ads have to be paid for every time a potential customer views or hears them, while you only pay for these promotional items once, giving the customer many more chances to see your company logo at no extra cost. Remember, you’re saving over retail costs by buying in bulk.
It is all too easy when you start looking for a business to provide items with your logo on them to end up with someone more interested in profits than customers. At Queensboro, they take the view that giving the customer a quality product is the best way to build a business, and that is exactly what they have done now for thirty years. They provide a wide array of quality products onto which they can add your company logo.
Once you have decided that you want to hand out promotional giveaways, the next task is to choose the right ones. Queensboro offers some items that a businessperson might travel with, such as a collapsible can insulator or a mobile phone holder. They also have items that the businessperson might use at home, such as a reusable grocery tote or some delicious individually wrapped buttermints. It is a good idea to have more than one type of promotional item so everyone visiting you at the trade show will see something they might like.
Want Logo Stuff to Go Home With? Fill out the form below and we’ll be in touch!