U.S.A. — This week, at Queensboro, our watchword is “water.” For many years here in the U.S., citizens have taken clean water for granted, using as much of it as one wishes for not that much money. The times they are a ‘changin.
Perhaps, the most valuable commodity in the world today, and likely to remain so for much of this century, is not oil or natural gas. It’s pure water. And, that’s the case for consumers, as well as investors.
According to Bloomberg News:
“The worldwide scarcity of usable water worldwide already has made water more valuable than oil. The Bloomberg World Water Index, which tracks 11 utilities, has returned 35 percent to investors every year since 2003, compared with 29 percent for oil and gas stocks and 10 percent for the Standard & Poor’s 500 Index.”
“There is only one direction for water prices at the moment, and that’s up,” said Hans Peter Portner, who manages a $2.9 billion US Water Fund at Pictet Asset Management in Geneva.
In addition, the problem of unsafe drinking water becomes even more problematic when we understand that 95 percent of the world’s cities continue to dump raw sewage into rivers and other freshwater supplies — making them unsafe for human consumption.
Just what can we do as consumers?
1. Get involved at the local level. Ask for and study local water quality reports, and then demand corrective action if the levels are not above par.
2. Change your thinking.
Yes… it’s simply profound. Dr. Masaru Emoto, the author of The Hidden Messages in Water and The Healing Power of Water, has conducted some powerful research, showing that positive words and statements have effects on the structure of water itself, and thus effect the whole Earth, as well.

Dr. Emoto has spent most of his career exploring the interconnectedness between human beings and the environment. His famous research with water presents a simple and profound message: don’t underestimate the power of thoughts. They have the ability to transform the world.
Most people first heard of Dr. Emoto in 2004 when the hit movie “What The Bleep Do We Know?” was released. In the documentary-style film, Dr. Emoto’s findings on the energy of thoughts are demonstrated.
His central premise is that human beings can affect the shape and molecular structure of water just through conscious intention. Water from bottles that were labeled with positive messages have intricate structures and shiney, diamond-like reflective qualities. Those that were labeled with negative thoughts have deformed, collapsed structures with black holes and yellow tinged edges.
The resulting shape, color and structure of the water crystals actually changes via human intention.
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Cool even on a Steamy Day
Water polo, anyone? Queensboro carries an assortment of Performance Polo Shirts made of CoolDry fabric. This technologically advanced 100% poly material is designed to rapidly wick moisture off your skin and disperse it into the air. As a result, you stay cooler and dryer during your most intense days. And instead of a Nike or Adidas brand, these high quality polos will feature your company’s logo.